Raamis' CV
Raamis Peerzada
Producer & Creative Marketing Manager
Profile summary
Results-driven Producer and Creative Marketing Manager with 8+ years of experience leading end-to-end video production, brand campaigns, and integrated marketing strategy across fashion, luxury, FMCG, and technology sectors. Proven track record delivering fashion films, TV commercials (TVCs), music videos, digital content, and influencer/PR campaigns on time and within budget for regional and global brands including Bvlgari, Kayali, and INOI. Skilled in creative direction, content strategy, talent and vendor negotiation, cross-functional team leadership, project management, and budget management, with a consistent record of improving production efficiency, brand visibility, and ROI.
Career highlights
Creative Marketing Campaigns: Directed television commercial campaigns with celebrity talent on major networks, driving a 27 percent rise in showroom visits.
Influencer Network Growth: Built a network of 40 influencers, reaching 12 million users and growing Instagram followers by 7 percent through targeted campaigns.
Production Workflow Optimization: Streamlined production workflows and reduced content delivery time by 30 percent while keeping output aligned with fast-moving tech trends.
Key skills
Professional experience
Directed cross-functional production teams and acted as the primary contact for luxury clients such as Bvlgari and Kayali. Managed end-to-end production operations from initial concept development through to final delivery, overseeing stakeholder communication and project alignment across the operational lifecycle.
- Produced and delivered brand-focused television commercials.
- Partnered with creative directors and designers to align production output with brand strategy and creative vision.
- Resolved complex production and logistics challenges under tight deadlines while maintaining project quality and brand integrity.
Managed production operations for global fashion campaigns and entertainment media, directing cross-functional teams through vendor contract negotiations and supplier management while sustaining broadcast quality standards.
- Produced a television show scheduled for release on Netflix, managing concept development, pre-production workflows, principal photography, and post-production delivery.
- Managed end-to-end production logistics and talent booking for high-end fashion campaigns serving regional and international brands.
- Negotiated contracts with vendors and suppliers to secure competitive rates while maintaining production quality.
Directed global creative marketing operations and content strategy, overseeing cross-functional creative teams and external talent to shape brand presence across international smartphone markets. Managed production workflows and multi-channel campaigns spanning video, digital, and retail environments, maintaining alignment with regional market demands and corporate objectives.
- Directed the production of product launch videos, digital campaigns, and retail visuals to establish visual identity across target markets.
- Managed influencer marketing and public relations campaigns across MENA and Africa, increasing engagement and regional brand awareness.
- Streamlined production workflows, reducing content delivery time by 30% while keeping output aligned with fast-moving tech trends.
Directed production operations and marketing initiatives for regional and international brands, managing cross-border collaborations and client relationships across the GCC, Europe, and Asia. Oversaw project execution timelines and budgets while maintaining broadcast production standards.
- Produced television commercials for regional and international brands.
- Led integrated marketing campaigns in partnership with global tourism boards across digital and broadcast platforms.
- Maintained client trust and long-term partnerships through the consistent delivery of projects within budget.
- Produced a web series addressing juvenile justice in Pakistan, delivering content with narrative impact.
- Managed production finances and planned detailed schedules to maintain profitability without compromising creative quality.
- Directed TVC campaigns featuring celebrity talent on HUM and ARY networks, driving a 27% rise in showroom visits.
- Built a network of 40 influencers, reaching 12M users and growing Instagram followers by 7% through the HaroonSharifBridalStories campaign.
- Supported script development and scene blocking.
- Maintained narrative continuity across post-production tasks.
Education
Marketing
Languages
English · Professional
Urdu · Professional
Hindi · Professional
Spanish · Professional